Madeline Hotel and Residences's primary goal was to increase capacity of their residential properties. To help facilitate this, we created a sales brochure folder that was given to potential owners when they stayed at the hotel. Since a big part of the property's appeal is that it sits in the Telluride mountains, we wanted to convey that they were one in the same experience. To do this, we used [what is this effect or material called?] to create a clear cover in the shape of the mountains that gives the user a window into Madeline. Also, being a folder allows the sales associate to add or subtract various pieces of information that's pertinent to the individual's tastes and questions.
When thinking about the target audience for these residence properties, we knew we wanted to focus on the people who weren't necessarily trying to decide in which mountain town they should buy their second home, but rather, people who were trying to decide whether they should buy a second home in the mountains, on a beach, or some other exotic location. Therefore, the star of this piece became stunning photographs of the beautiful landscape. Throughout, we peppered copy that spoke of sports, activities, and adventures to come. Madeline is presented not only as a five star resort, but as a gateway to a new way of life.
