Youth Run NOLA is a nonprofit that creates and empowers a community of healthy, young leaders through running. By partnering with schools and community sites, the organization works with students to develop healthy eating, exercise, and education habits for life–all while having an epic amount of fun.
Youth Run NOLA's brand needs to speak to both kids and potential donors and board members alike. To achieve this, we created a brand identity that conveys fun and excitement through bright colors and a funk aesthetic but also maintains a healthy amount of professionalism and maturity through clean, sharp design.un.
Like many nonprofits, Youth Run NOLA needs to communicate not only the values, story, and mission of their organization, but also explain the plan of action and results. By using a colorful, modular design we were able to neatly organize the necessary content thorough clear information hierarchy without overloading users with numbers.